The conference is suitable for delegates from CEOs and MDs to creative directors and media planners; strategists, producers and presenters to marketing, online and publicity/promotion specialists.

Delegates can learn from top international broadcasters, via a series of leading case studies, to fast-track strategic planning; to identify how to develop an additional revenue stream, attract and retain listeners and viewers and drive them to the web to increase revenue; and to achieve a sound technical understanding of the range of multimedia offerings out there.

There will be top-quality speakers from local industry heavyweights including the Mail & Guardian Online, Draftfcb, Primedia Broadcasting, 5FM, Vodacom, Classic FM, Praekelt Consulting (lead sponsor), Siemens (lead sponsor) Quirk eMarketing, Chetty Law, Antfarm, Don't Look Down Productions, Zoopy.com and YFM - and international presentations from Czech Radio and RTE (Ireland).

There is also a separately bookable afternoon workshop for campus and community radio, which will focus on techniques for building digital media properties for community and campus stations, positioning a website as an effective community/campus tool and creating an online revenue stream for campus/community stations.